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Strategy

At Saleslift Studio we believe in the perfection of three aspects in order to improve your sales development results: making sure you’re reaching out to the right people; giving people access to and information on the best technology for their needs; and designing a streamlined strategy before beginning the outreach process. (no, a sales navigator account and your sales pitch is not a strategy!).

The ultimate goal is to create a machine that predictably generates new business.

What that process looks like is unique to each business. You can use the Sales Development Playbook for new business campaigns, brand awareness, customer success, lead nurturing, and much more.

Think of it as a cheat sheet for your business growth. We aim to get and stay on the radar with the right strategy with exactly the person you want to talk to. You don’t have to have just one Playbook either – you can design a new one for every product, niche, or persona (in fact, we would actively encourage this).

The playbook consists of 5 columns: ideal customer profile, key indicators for success, engagement, storyline, and campaign. The most important thing to think about and specify when beginning the design of your Playbook is your business focus. For example on a product, region, case study, or solution / challenge. Sure, anyone can get results, but in order to achieve a good result, it is important that you take the time to work on the Playbook with the team of stakeholders who will be involved in the project. This way, everyone has a clear idea of what you’re doing, how you’re doing it, and why you’re doing it that way.

Saleslift Studio offers customised support on the people, organisational, and technological aspect for each company. Let us do the hard work for you.

Outbound sales

1. As an extra lead generation channel or benchmark next to your other activities to meet ambitious growth targets.
2. You have no intention to build your own sales organisation and deal with all the hassle that comes with it.
3. As a flexible, low risk alternative to recruiting, hiring and onboarding your own sales reps.
4. The company is stuck in relying on outdated sales mechanisms, and  it’s hard to get things moving internally.

Technology: Saving FTEs

At Saleslift Studio, we’re experts in sales technology. We assist with every aspect of building and enriching lead lists with data, using sales engagement tools to set up campaigns, and leveraging AI to make your processes more efficient. We also connect data and create workflows that align with your strategy, including setting up and integrating CRM systems. As certified partners of tools like Clay , Lemlist, and Salesloft, we provide consulting, training, and implementation to help you fully harness these technologies.

Recruitment

Saleslift Studio’s outbound prospecting philosophy is also very effective when it comes to your hiring and recruitment strategy. We create multiple 1-on-1 contact moments through  a variety of channels.

By sharing knowledge and trying to inspire, we get on the radar of your ideal candidates.

First, we add value and work on our impression and rapport before we start thinking about recruitment messages. The effort we put in outbound sales we also put in hiring strategies. We designed a custom Playbook especially to outline your hiring strategy. Stand out from the crowd, be personal and relevant to get and stay on the radar of your ideal candidates.

“Price is only an issue,
in the absence of value.”